I’m a husband, a father, and a full-time CRNA (Certified Registered Nurse Anesthetist) — which means I spend my days keeping people alive and my nights chasing two wild boys around the house. My wife and I grind hard, but we also take pride in taking care of ourselves and living with purpose.

One day, after yet another overpriced skincare product that smelled like shea butter and regret, and left my face feeling like sandpaper, I thought — why isn’t there anything made for guys like me?

Guys who want clean, effective skincare — without the fluff, the chemicals, or the $100 price tag.

So I built it.

Beefcake Men’s Care was born from that frustration — and from the belief that men deserve better. Better ingredients. Better results. Better confidence. We use real ingredients — like grass-fed beef tallow and powerhouse botanicals — to make high-performance skincare that’s as no-nonsense as the men who use it.

This isn’t about vanity. It’s about showing up for yourself and the people you love — looking sharp, feeling good, and owning your presence.

I built Beefcake for guys who work hard, sweat often, and want something that actually works, and doesn't use harsh fragrances, chemicals, or synthetic ingredients that do more harm than good.

All beef. No bullshit. Beefcake.

— Jeff Carpenter, Founder